Pat McGrath for La Beauté Louis Vuitton

The globally acclaimed makeup artist lends her unparalleled vision and expertise to crafting a beauty experience that extends beyond products.

Louis Vuitton has announced its official entry into the luxury makeup market with the highly anticipated launch of La Beauté Louis Vuitton, scheduled for Fall 2025. This expansion marks a significant milestone for the renowned fashion house as it extends its expertise beyond leather goods, apparel, and fragrances into high-end cosmetics. The brand has appointed legendary makeup artist Dame Pat McGrath as the creative director of cosmetics, solidifying its commitment to excellence and innovation in the beauty industry.

The inaugural collection will feature an extensive range of products, including 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes. Each formula has been meticulously developed over four years in France, ensuring the highest quality and performance.

The packaging pays homage to Louis Vuitton's storied heritage, incorporating monogrammed cases and miniature trunks inspired by the brand's archival vanity kits from the 1920s. This attention to detail not only reinforces the brand's luxurious identity but also offers beauty aficionados collectable, high-end pieces that blend function with artistry.

Louis Vuitton's decision to enter the beauty industry aligns with the broader trend of luxury fashion houses diversifying their portfolios to capture the growing demand for prestige cosmetics. With beauty sales consistently outperforming other luxury sectors, brands such as Chanel, Dior, and Gucci have already established strong presences in this space. By enlisting McGrath, a visionary makeup artist celebrated for her transformative work in fashion and beauty, Louis Vuitton aims to set a new standard in luxury cosmetics, fusing its legacy of craftsmanship with McGrath's innovative approach to makeup.

This strategic move further strengthens Louis Vuitton’s position as a lifestyle brand, appealing to both beauty enthusiasts and collectors. If the formulas and packaging meet the high expectations set by both Louis Vuitton and Pat McGrath, the brand’s makeup line could rival industry giants such as Chanel and Dior, cementing its place in the competitive world of luxury beauty.

As anticipation builds, beauty lovers and fashion aficionados alike eagerly await the debut of La Beauté Louis Vuitton, which promises to redefine luxury cosmetics with a fusion of artistry, craftsmanship, and innovation.

About Pat McGrath

Pat McGrath is a British makeup artist and one of the most influential figures in the beauty industry. Born in 1970 in Northampton, England, to a Jamaican mother, she developed a passion for makeup early on, inspired by her mother's love for fashion and beauty.

McGrath's career took off in the 1990s when she started working with top fashion photographers like Steven Meisel. Her bold and innovative approach to makeup artistry made her a favourite for runway shows, editorial shoots, and luxury brands. Over the years, she has worked with major fashion houses, including Prada, Dior, Gucci, and Versace, and served as the Global Beauty Creative Director for Procter & Gamble.

In 2015, she launched Pat McGrath Labs, her own makeup brand, which quickly gained a cult following for its high-pigment formulas and luxurious packaging. By 2019, her brand was valued at over $1 billion, making her the first Black woman to achieve such success in the beauty industry.

McGrath has received numerous accolades, including being appointed Dame Commander of the Order of the British Empire (DBE) in 2021 for her contributions to the beauty and fashion industries. She remains a pioneering force, known for pushing creative boundaries and redefining modern beauty.